Sunday, October 25, 2009
Woopra! (10.20.09 - 10.27.09)
On this week’s episode of net@night, Leo and Amber dive into a new analytics website called Woopra. Woopra is a very interesting program in that it allows users to view their blog or websites statistical data in real time. Most analytical software acts as a historical guide for the website, but Woopra allows for users to see how many people are on the site, the country they are in, the type of web browser, even the OS system that each is using. This can be a huge tool for those in marketing in that it shows what every person is looking, how they are finding, and where they are going on your website. It also makes a history of how many times a user have been on, where they go each time and other data like that. This software allows for marketing and advertisers to cater to the needs of those on their blogs. Users can also send personalized messages to frequent users, given people a sense that there is someone listing responding to them. While the service is free for personal users and those who get less than 30,000 page views per month, there is a paid service that is offered for businesses or those in the 30,000+ view range of $5 per month. This can easily fit into the must frugal adverting budget and will be something that is unique to your site and make your customers feel at home. Though it does have a silly name, this little bit a Java Script has enormous potential.
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This site will be very helpful for many different types of users. For those in marketing and advertising, they can look at the different consumers that view sites to know who to target with ads. The personalized messages can also help marketers reach their targeted market.
ReplyDeleteThis will be great for web analytics. It is suppose to be easy to use and you will be able to customize reports to get what you need. This will allow marketers to know who to target.
ReplyDeleteI wonder if they've considered the privacy aspects of this. Users may not want their browsing to be tracked. And site owners might not have the best intentions in mind when obtaining user information.
ReplyDeleteI'm guessing this works by examining cookies, so I'd say that the software could be duped easily.
Well this has some very interesting applications. From a marketing standpoint, this is spectacular. Being able to obtain that kind of data would be a tremendous tool for marketing towards various target markets. On the other hand, this is a real world equivalent to someone documenting every store you go to and every purchase you make, the car you drive in, and where you live at. Kinda creepy
ReplyDeleteI also listened to this podcast and found it very interesting. It's crazy how they can identify the location of the users that are on the website at any given moment, but it's also rather frightening to know that you can be tracked that quickly and easily!
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