The Buzz out loud podcast had several different topics discussed and criticized. There were a few topics that seemed to rise out of all the items discussed. One of the prevalent topics was about Twitter.
Twitter has expressed they may introduce ads to their site. They have not made an official announcement, but are "leaving the door open for exploration in this area” (paidcontent.org) This option, the "money maker" option, has pondered the minds of many as to whether twitter would ever explore this option. The co-founder Biz Stone publicly said he is in no rush to add ads to the site. It seems as if twitter is trying to make money first with the premium accounts and maybe later with the ads. Twitter is in the first phase of producing premium accounts to bring in $140 million next year.
Twitter has mixed feelings on the ads because there are inconveniences on the user if ads are introduced to the site. Many users don't like ads covering everything across the screen or a new pop up ad plastering the screen every time they click or point on something. And they definitely don't want the random e-mails and phone calls that may result in "showing an interest" about something online. This option could be a great business practice, but it could also be a great business plummet. Only time will tell. Prediction: if twitter does well with the premium accounts there will be no ads introduced. If that happens its a win-win for twitter and its users.
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The ad advertisement for Twitter will cause the amount of user of the site to decrease. Individuals like to avoid the interruptions (pop ups) that occur since the majority of them are useless. If Twitter does consider using the ads users should be given the option to whether they would like to receive ads or not.
ReplyDeletePremium accounts would be a win-win for Twitter because they would not loose users and they would still make a bigger profit. If they start running ads, some users will not use Twitter. The ads will have to cover profits from the lost users as well. They need to focus on Twitter accounts and not advertisements for their future planning to benefit everyone.
ReplyDeleteWe don't think it will cause Twitter to loose users, but it will be annoying and aggravating. You can't blame a company for trying to make more money. The more money they make, they will be able to generate more ideas and products.
ReplyDeleteTwitter does need to make money. Those VCs will want to see a return on their money pretty soon.
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